As the baby boomer generation continues to enter retirement age, demand for senior care services has surged. This has especially been the case for the Assisted Living Facilities industry, which caters to seniors that are not yet in need of nursing care. The U.S. assisted living facility market size was valued at USD 87.4 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.48% from 2022 to 2030. Major factor driving the market growth is the growing geriatric population seeking companionship, security, and assistance with daily activities, are residing in ALFs. Successful ALFs will gain market share. To capture opportunities, ALFs must gain visibility and exposure. Assisted Living Facility marketing delivers benefits to ALFs now more than ever.
Technological developments for ALFs are expected to propel its U.S. market. The development of sophisticated & easy-to-use devices and services, such as Internet-enabled home monitors, telemedicine, and apps for mobile health, is likely to boost the market over the forecast period. On the basis of region, the market is categorized into West, South, Midwest, and Northeast. The West region dominated the segment with the largest market share in 2021, which can be attributed to the presence of the highest number of ALFs in the region. The South is expected to witness the fastest growth owing to the increasing geriatric population and rising demand for senior care facilities.
There are approximately 28,900 assisted living communities with nearly 1 million licensed beds in the United States today. The average size of an assisted living community is 33 licensed beds. Some assisted living communities specialize in serving individuals with specific needs. These may include, but are not limited to, Alzheimer’s disease or other forms of dementia (such as memory care units), intellectual and developmental disabilities, and particular medical conditions (e.g., Parkinson’s disease) or other needs.
ALFs that want to capture the growing market and gain market share must market and advertise to do so. Families and senior citizens considering ALFs go online these days. They review what other customers say, watch videos and images, and read about facilities and more. Websites are a critical aspect of doing business these days for ALFs. Most people just go on Google and do their research. Assisted Living Facility marketing benefits are hard to ignore. Marketing services such as SEO (Search Engine Optimization), Social Media Marketing (SMM), Video marketing, Blogging, and more. These marketing strategies combined deliver unmatched results for ALFs.
Marketing benefits are vast for ALFs. When properly marketed, ALFs receive a vast number of benefits such as:
- Increase Credibility
- Improve Trust Factor
- Manage Reputation
- Increase Business
- Educate Patience
There are many benefits to properly marketing an Assisted Living Facility. These are some highlights but there are many more. Consult with industry experts about marketing services and improving the efforts of business development online for your ALF. Business consultants can assist through consulting services. Professional marketing services are available as well to make the necessary improvements. Talking to an expert can quickly shed light upon options, opportunities, and improvements that can be made.
